Smartphone cases remain among the top trending products from retailers this year even against the backdrop of the coronavirus pandemic.
While cases are chiefly decorative in nature, they are still valued as a convenient way for consumers to protect their phones.
One current top-trending pattern for phone cases is marble – one of the most popular materials in modern, minimalist design. From wispy pink hues to crisp white with gritty grey cracks and natural patterning, purchasing customers have strongly affirmed the visual appeal of the design.
Marble patterning presents a rare combination of colour and movement with a touch of timeless glamour. Retailers offering marbled cases are therefore highly likely to see significant sales of this product range. It may also prove a popular choice for corporate gifting!
Another strong consumer trend in the category is personalisation. Customers are increasingly turning to case options featuring their own name, signature or preferred symbol. Fast-moving product ranges should include customisable designs in various materials (such as transparent or silicone), patterns and shades.
Younger consumers are showing increasing interest in cases that can double as clothing accessories, such as wallet cases with street-style crossbody or wrist straps. These cases can hold cards and cash as well as mobile phones.
Other popular multifunction cases include a charging function. Battery cases such as the Mophie Juice Pack Access case can wirelessly charge a device while leaving the port open for wired headphones. The charging function can be switched on or off as needed.
One final trending case product features built-in lighting to illuminate selfies. These cases include a flashlight so that customers can easily take striking selfies or make video calls even in low-light conditions. Some cases have several lighting settings that can be adjusted to any situation.
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