Ben Lazzaro leads the Australian Made Campaign as the Chief Executive Officer which is a Not for Profit organisation on a mission to administer and promote the Country of Origin of Australian Made products. The Australian Made symbol is a highly recognised and trusted symbol underpinned by a strong criteria of credentials to ensure that this trust lives on.
Having this symbol really takes the hard work out for consumers who in 2020 really got behind Australian Made products in an effort to support local organisations to survive and thrive and having the confidence in the credibility of its origins.
Ben and the team at Australian Made witnessed incredible organisations leading their industry with innovation to transform, pivot, adopt more technology and enable their digital capabilities by diversifying their businesses to suit the needs of the world.
With a strong focus in Australia on Advanced Manufacturing, we can see this movement to support Australian Made will only be amplified further on the local and global stage.
Nominate yourself and your business to share your knowledge and insights on the TSQ podcast by emailing podcast@tradesquare.com.au.
Host: Catherine van der Meulen
Guest: Ben Lazzaro - Chief Executive Officer, Australian Made Campaign
