"Interaction is a form of communication. Communication (usually) starts with a word. Words trigger emotions. Emotions trigger actions."
Yifat and Lee are the co-founders of Punct, a UX design agency born out of a need for businesses to hone in on the customer experience through messaging and was developed to leverage the power of words to generate desired actions, behaviours and experiences out of every customer interaction.
Through communicating with human instinct to listen, respond and connect, you can deliver the right words, at the right time, for the desired outcome.
But when is that right time to engage UX in your strategy.... when it's taking too long to communicate your message, your marketing leads are getting stuck in the funnel and not converting or your support tickets are an endless cycle of red flags.
This Podcast is a practical learning experience to support you in being successful.
Nominate yourself and your business to share your knowledge and insights on the TSQ podcast by emailing podcast@tradesquare.com.au.
Host: Catherine van der Meulen
Guest: Yifat Shirben and Lee Linden - Co-founders, Punct
