Using branded product and lifestyle images taken by a professional photographer for your website is vital in 2021 to attract the right type of clients to your online business, fast. Did you know clear colourful in focus images will keep people more engaged online than if those products lifestyle images were out of focus and drab?
So how do you ensure that you are conveying the right messages that help sell your products?
For me, your product or lifestyle imagery includes a number of essential photos that you can use to portray your goods throughout your website, landing pages, online shop, business cards, and any other social media or networking platform to gain the attention of your ideal client.
I call these your visual assets and not many business owners have a compelling set of up-to-date images especially when the media comes knocking on your door.
Here are a few tips on the right type of branding images to use online :
To make sure you’re getting started in the right direction, use a professional photographer who is experienced in online marketing and brand photography. Although you may see this as a pricey expense at first, in fact, it's an investment in future-proofing your business.
There is a huge difference between your friend taking a quick phone shot and a professional photographer providing you with a branding kit full of media-ready marketable images which include the right lighting, angles. Overall you want products that will sell online regularly, due to the brand photography.
|
Zahrina Robertson is a multi-award winning photographer, videographer, author, speaker, and educator. View her Instagram at @Zahrina_Photography_Video or check out her website: www.ZahrinaPhotography.com |